Marketing insights

Overview

Marketing insights brings together your shop’s audience reachability, offer performance, and won-back customers.

Use this view to understand whether customers can receive your messages and whether your marketing activity is leading to redemptions, revenue, and return visits.

Choose a reporting period

Open Marketing insights in your dashboard and select the date range you want to review.

Use the same reporting period when comparing results so you’re assessing similar amounts of activity.

Understand your reachable audience

Reachable customers shows the customers available through a supported direct communication channel.

Review the channel breakdown to understand how your shop can reach them:

• Push: Customers available through wallet notifications.

• Email: Customers available by email.

• Web: Customers available through the web channel.

• No direct channel: Customers without an available direct communication channel.

The wallet breakdown also shows customers with Apple Wallet, Google Wallet, or no wallet installation.

A customer joining your shop does not necessarily mean they are reachable through every channel.

Review channel overlap

The reachability breakdown shows customers available through wallet/push, email, both, or neither.

Use this to understand how much of your audience each channel covers. Customers reachable through both channels belong to the same audience, so adding channel totals together can count them twice.

Review offer performance

For the selected period, you can review:

Marketing insights shows combined performance across offers. To investigate an individual offer, open its Offer Insights.

Follow the marketing funnel

The marketing funnel connects your reachable audience, offers created, redemptions, and generated revenue.

Use it to identify where results may need attention:

• Limited reach: Review how customers join and which communication channels are available.

• Few redemptions: Review the offer’s value, relevance, and timing.

• Redemptions with weak returns: Review offer cost alongside revenue and ROI.

These patterns help you decide what to investigate; they do not explain the cause on their own.

Review won-back customers

Worthify reports customers classified as won back, including a breakdown by their previous relationship status:

• Slipping

• At Risk

• Lapsed

Use this alongside offer results to understand whether your shop is reconnecting with customers whose visits had slowed or stopped.

FAQs

How is this different from Offer Insights? Marketing insights combines results across your shop’s marketing activity. Offer Insights focuses on one specific offer.

Why are some customers unreachable? They may not have an available direct communication channel. Review the channel and wallet breakdowns to understand your audience’s coverage.

Does offer revenue represent all shop revenue? No. It represents revenue recorded against offers, rather than every sale your shop makes.